Research and brand discovery is the initial step i took. Before jumping into designing, I learned about company as well as their competitors and competitions.

Gathered idea about their user base and analyzed data to draw conclusion from the research. One of the key findings is that most of the poultry farms uses bright colors like red, green and yellow in their logos.

Used focus groups to find out how target audience responds to various logo concepts. 

Sketched out a bunch of different logo ideas and created digital drafts in vector software.

Took feedback from fresh eyes as working on same thing tends you to mistake the forest for the trees.